Tanzanite may be a relative newcomer to the world of colored stones, but it was one of the most exciting gem discoveries of the 20th century. Blue stones emerging from Tanzania were identified as the mineral zoisite in 1962. Not until 1967, though, did prospectors locate the primary source for this December birthstone: the Merelani Hills. It was eventually named tanzanite in honor of its country of origin. The tanzanite birthstone is often described as “velvety,” mostly because of its deep and saturated color, which ranges from a pure rich blue to violet, with the blue considered most valuable.
Tiffany & Co. believed that tanzanite had international appeal and became its main distributor. In 1968, Tiffany launched a major advertising campaign to promote it. With its vivid colors, high clarity and potential for large cut stones, tanzanite quickly became a sensation. Today, it is not only a December birthstone, but it is also the gem for the 24th wedding anniversary.